Conversion Xperts Seminars

SEA Workshop

Learn the basics of SEA, so you can use your marketing budget in a targeted way. Focus on the right goals, use the right campaign formats and optimize for maximum performance.

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2 days

7 hours total

Online

What will you learn?

In this basic SEA workshop you will learn everything you need to start your own Google Ads Campaigns. From account structure over ad asset creation to campaign optimization, you will get up to date knowledge and insider tips on how to measure performance and recognize when your account is ready to scale.

Who is this workshop for?

This workshop is for CEOs, CMOs, founders and everyone who wants to understand Google Ads, get knowledge that can be applied directly and drive their marketing budget for maximum performance. The workshop will be adapted to your needs and cover either the B2C or B2B marketing angle.

Day 1

Lesson 01

Google Ads Basics

Intro to Google Ads, relevance of Gads for the advertising market, overview available campaign types.

Lesson 02

Campaign Planning

Keyword research, campaign structuring, budget planning.

Lesson 03

Campaign Creation

Create search, display, shopping campaigns, campaign settings, audience targeting, automation settings.

Day 2

Lesson 04

Conversion Tracking

Define conversions, create conversion actions, analyze conversion data.

Lesson 05

Ad Creation

Create display, search ads, write ad copy, ad extensions.

Lesson 06

Optimization & Measurement

Factors that influence campaign performance, ongoing optimization, effective tips for optimizing.